Biometric Media Intelligence

Know which media moments move your audience.

Resona aligns consented wearable signals with media exposure to reveal where response rises, falls, and changes across content, creative, campaigns, and live programming.

Start a Media Response Pilot Join the Participant Pilot

Consent-first Privacy-aware Explainable outputs

Media team reviewing campaign and audience-response analytics — Concept visualization

What Resona measures

Media response, aligned to the moment.

Go beyond clicks and post-viewing surveys by comparing consented biometric response with the exact timing of media exposure.

Response peaks

Identify the scenes, messages, and creative moments associated with the strongest measurable response.

Attention shifts

See where audience response changes across a commercial, episode, trailer, sponsorship, or live event.

Drop-off moments

Locate portions of content where response weakens, flattens, or becomes inconsistent across participants.

Creative comparison

Compare versions, cuts, messages, placements, and audience segments using a consistent response framework.

Media applications

Built specifically for media response.

Resona is positioned for media, advertising, entertainment, sports programming, branded content, and sponsorship measurement.

Advertising

Creative & Campaign Testing

Evaluate commercials, campaign assets, edits, messaging, and placements to identify the moments that perform best.

Live sports broadcast and audience-response concept

Entertainment

Streaming, Sports & Live Content

Measure response across episodes, trailers, live programming, sports broadcasts, and event-based media experiences.

Branded Media

Content & Sponsorships

Understand how audiences respond to integrations, sponsored moments, branded segments, and campaign storytelling.

How Resona works

From media exposure to explainable insight.

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1. Expose

Participants view selected media in a defined pilot session.

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2. Collect

Consented wearable data captures biometric signals during viewing.

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3. Align

Temporal processing aligns signals with exact content moments.

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4. Analyze

Response windows reveal peaks, shifts, and comparative patterns.

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5. Report

Teams receive explainable findings designed to support decisions.

For media organizations

Standard Media Response Pilot

A focused engagement designed to test selected media and produce a customer-ready view of measurable audience response.

Defined content and research question
Consented participant workflow
Moment-by-moment response analysis
Creative or content comparison
Response peaks and drop-offs
Explainable pilot report

Discuss a Media Pilot

Rose-gold smart ring used for consented participant data collection

Join the Participant Pilot

Help validate privacy-aware media-response measurement through selected viewing sessions and wearable data.

Apply to Participate

Selected participants who do not already have a compatible wearable may receive one for the pilot.

Feel the truth. Measure the moment.

Resona is a biometric media intelligence offering focused on aligning consented wearable signals with media exposure. Its purpose is to help media teams understand which content moments are associated with measurable human response over time.

Media-specific: Built for advertising, entertainment, sports programming, branded content, and sponsorship measurement.

Explainable: Findings are organized around traceable media events and response windows rather than unexplained scores.

Responsible: Pilot workflows emphasize consent, secure processing, pseudonymous participation, and controlled reporting.